Functional or working labels - shipping label being applied to a box in top fading into the image of a barcode and human readable element below

Decorative vs working labels – go for the master.

Jack of all trades, and master of none. A well known saying and one that applies to most areas in life. When it comes to labelling, the scenario is no different. And in fact, when the stakes are as high as they are when producing working labels and tags to ensure the smooth running of a supply chain, the sentiment behind the saying takes on a new level of seriousness.

Working labels can carry critical information, medical and personal details, nutritional information, and legal data or requirements that, when not entirely accurately delivered, can have devastating consequences for a business, and even lives.

Working labels and tags are different to decorative labels in this sense. Decorative labels are important too, they are focused on appearance, and carry brand personality and information to perform a sales role. But working labels, are the humble grafters, at the heart of operations; they quietly and diligently play their role day after day, carrying important information through a supply chain. When something goes wrong with a working label, there’s nothing quiet about it.

So, when engaging a supplier to provide your working labels, it’s a great idea to engage a specialist. A specialist will have a proven track record across the entire gamut of working labels. They will understand the plethora of unique needs organisations and businesses have when it comes to working labels because they know the questions to ask and they’ve had to provide solutions where sometimes they don’t seem possible.

Working labels often demand innovative materials and adhesives to be durable and long-lasting and to provide best value for money. This is because working labels can come up against more challenges in terms of environments and wear and tear than decorative labels.

This understanding of materials is an area of expertise in itself and one that takes time and many years and scenarios to master. Those who specialise in working labels, like Saito, will have the expertise and experience to produce products that can withstand harsh conditions, such as extreme temperatures, humidity, and exposure to chemicals.

By buying from a specialist vendor, businesses can ensure that they are getting high-quality products that meet their specific needs. Separating the vendors for working and decorative labels can help streamline the purchasing process too. You can work directly with each provider to ensure you’re getting the best possible product, rather than trying to find a single supplier who can provide specialised expertise in both types of labels.

Our commitment to investing in fit for purpose technology, sustainable processes, and environmentally friendly practices has enabled us to create a global network of like-minded thinkers, ranging from large corporations to innovative pioneers. We leverage the lessons we’ve learned and insights we’ve gained to cater to the unique needs of our customers and provide them with unparalleled value that extends far beyond the cost of the product.

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